Released on = August 28, 2007, 3:02 am

Press Release Author = txtNation

Industry = Telecommunications

Press Release Summary = mFUSION, the event was the first of its kind and on this
scale to use the ubiquitous text message as a way to find love on an otherwise
chilly day in Central London.

Press Release Body = London's Leicester Square was home recently to the world's
biggest blind date, bringing together hundreds of couples using a distinctly hi-tech
Cupid's arrow - SMS text messaging. Organised by dating service Smartdater and
powered by txtNation's leading mobile technology platform, mFUSION, the event was
the first of its kind and on this scale to use the ubiquitous text message as a way
to find love on an otherwise chilly day in Central London.

Featured on ITV's London Tonight bulletin, the event attracted the attention of over
600 men and women across the capital and beyond. With mobile phones enjoying over
100% penetration in the UK, the sign-up process for the big date was particularly
accessible, personal and secure. By sending a simple text, individuals register
their interest before Smartdater matches couples together, informing them of their
date by a text on the day.

The event was hosted by the Movies and Dates company, specialists in bringing
like-minded people together to watch films and to drink and relax at an exclusive
after-party. Targeted at all types of relationships, there was the potential for
serious relationships and casual friendships to develop on the night. Judging by the
hundreds of people who joined in, the event was a great success.

It suitably coincided with the premiere of new British comedy "Scenes of a Sexual
Nature", which stars Ewan McGregor, Catherine Tate and Oscar®-nominee Sophie
Okonedo.

Smartdater, a mobile-based dating service, joined forces with leading mobile
messaging provider txtNation to power this world-class event. txtNation supplied
their proven technology solution, mFUSION, which has had great success in empowering
international corporations like Red Bull, AOL and the World Cup 2006.


Notes
Headquartered in Plymouth, UK, txtNation, Ltd. is a leading provider of mobile
messaging, billing and content solutions to over 5000 clients in the UK and
internationally. All press enquiries should be directed to a.cross@txtnation.com or
sales enquiries to sales@txtnation.com

Smartdater uses web and mobile based solutions to get people connected using
sophisticated profile matching. For more information visit their site:
http://smartdater.biz/

Oscar® is a registered trademark of A.M.P.A.S.


Web Site = http://www.txtnation.com

Contact Details = txtNation
www.txtnation.com
Poseidon House
Waterfront Business Park
Plymouth
PL4 0SJ
T: +44 (0)1752 273490
F: +44 (0)2071 173594